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A beautiful new event center for weddings, concerts and special occasions is coming to East Knoxville next year. LHP Capital’s founder and chairman Phil Lawson is transforming the 2400 E. Magnolia Ave. block into Grandiflora, an elegant venue for all types of community events complete with a sanctuary for weddings, quarter-acre community garden with walking paths, catering kitchen and other amenities.

Unique to Grandiflora is a commitment to inclusivity so that  couples of all income levels will be able to have their wedding at a fabulous venue. Grandiflora will offer a sliding fee scale to accommodate couples depending upon their financial situation.

Phil says he wants to provide a very nice place where people can marry without having to pay exorbitant fees. In addition to weddings, Grandiflora will host musical shows and concerts as well as community events. Phil is working with McCarty Holsaple McCarty and Hedstrom Landscape Architecture on the project.

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